If you’re someone who appreciates exceptional interiors, then you've probably heard of Simone Arora. Known for her sophistication, artistry, and sheer dedication to design, Simone has carved a niche in the world of luxury décor. But who is she, and what makes her designs so sought after? Buckle up—it’s time to get a closer look at this creative powerhouse.
Who is Simone Arora?
Simone Arora, often referred to as a trailblazer in Indian luxury design, comes from a family steeped in creativity and entrepreneurship. Born to actor-producer Sanjay Khan and Zarine Katrak Khan (herself an interior designer), Simone grew up immersed in an environment where art and aesthetics were celebrated.
Her taste for fine design and a penchant for curating serene yet statement-making pieces stems from experiencing a rich blend of artistry and practicality in her childhood. Simone also inherited her entrepreneurial streak from her husband, Ajay Arora, who owns D'Decor, the world’s largest maker of luxury home furnishing fabrics. Fun fact? Shah Rukh Khan and Gauri Khan are the brand ambassadors for the family’s company.
But as much as being part of such a family might shape someone, Simone has always set her own path. With a mix of hard work, natural talent, and big dreams, she launched her brainchild, 'SIMONE', a luxury décor brand that redefines modern interiors.
The Beginning of Her Design Journey
Simone didn’t just wake up one day and decide to slap her name on a brand. No, she worked for it—decades of experience in textiles, extensive international travel, and a natural flair for aesthetics all contributed to her venture.
Her married life saw her deeply involved in D'Decor's projects, which enriched her understanding of design and fabrics. But there came a point when Simone realized she craved creative autonomy. She wanted an outlet where she could express her artistic language fully. That’s how the SIMONE store in South Mumbai came to life in 2014, bringing her personal vision of design to the forefront.
And it wasn’t just another design store—it became the spot for anyone seeking timeless, elegant décor.
What Sets Simone Arora Apart?
Ever wondered why Simone Arora is so celebrated? It’s not just about the luxury, though that plays a role. Her attention to detail, impeccable taste, and ability to combine functionality with personality are key to her magic.
Here’s what makes her work unforgettable:
- Versatility: Whether it’s neutral palettes with pops of color or sleek modern lines with organic textures, Simone does it all.
- Comfort Meets Style: Her designs aren’t just gorgeous; they’re livable. She believes a well-designed home must reflect the personalities of its occupants while providing comfort.
- Eco-Friendly Focus: Simone opts for sustainable materials and practices wherever possible, incorporating nature into her decor elements.
- Storytelling through Design: From one-of-a-kind collectibles to special heritage pieces, every item at SIMONE has a story behind it.
It’s this blend of functionality, beauty, and storytelling that makes her work resonate with so many.
For More Info: My Life in Design: Simone Arora
The SIMONE Store—A Paradise for Design Enthusiasts
Walk into the SIMONE store in Colaba, South Mumbai, and you’re greeted with elegance and a calming vibe. Nestled within a heritage property, the retail space is a mix of history and innovation.
The store houses a thoughtfully curated selection of luxurious furniture, decor pieces, apparel, and even fine jewelry collaborations. What makes it even cooler? It often serves as a platform to showcase collections from other eminent designers like Farah Khan and Sussanne Khan.
Simone recalls how challenging yet rewarding it was to acquire the heritage property for her flagship store. Long hours spent on-site, extensive international travels to source unique items, and even tackling legal hurdles—it’s no surprise that the store feels like stepping into her personal artistic haven.
Beyond the Store—Simone’s Design Philosophy
At its heart, Simone Arora’s design philosophy is all about balance. She believes a perfect home is one where functionality meets peace. “A home should feel like a retreat, a space to rest and rejuvenate,” she says.
Her work includes:
- A blend of sleek contemporary pieces with vintage-inspired textures.
- Masterful use of light and neutral tones to create tranquil settings.
- Incorporating personal memories into home designs—like meaningful collectibles and art.
- Experimentation with trending interior elements like marble-metal combinations and woven textures.
What’s also striking is her love for versatility in materials. She often uses Indian-made traditional items alongside international influences to appeal to both local and global tastes.
Simone Arora’s Favorite Inspirations
Simone draws inspiration from her travels and some of her favorite destinations. She’s got Lake Como at the top of her list for its romantic villas and mesmerizing waters. Then there’s Milan, where she heads for furniture fairs every year to keep herself updated with global trends. She also swoons over Parisian boutique vibes and Moscow’s rich cultural heritage.
Her eclectic global exposure is reflected in every corner of her store and design projects. From timeless European styles to lively Indian textiles—Simone Arora’s work truly celebrates diversity.
Awards and Recognition
You can hardly talk about Simone Arora without mentioning her accolades. From redefining luxury home trends to collaborating with top-tier brands, Simone continues to be recognized for her innovation.
Her creative direction at D'Decor itself speaks volumes. The company isn’t just a market leader; it’s a global one. And as the founder of SIMONE, she’s often part of conversations about the future of Indian design.
Simone’s also spearheading a movement within Indian households—encouraging customers to express individuality through their homes.
Trends She Swears By
When asked what décor trends will always stay stylish, Simone has some timeless advice:
- Neutral color palettes with subtle patterns that add personality.
- Fine art and Persian rugs—these classics never go out of style.
- Eco-friendly furniture—because a peaceful vibe starts with preserving nature.
- Statement lighting—it’s not just functional, but a design element in itself.
- Personalized accents like travel memorabilia.
And honestly, don’t we all want living spaces that are both chic and meaningful?
Why Simone Arora’s Work Matters
Simone Arora isn’t just creating beautiful spaces; she’s teaching us how to turn houses into deeply personal and artistic homes. Whether it’s her knack for storytelling through décor or her passion for blending aesthetics with comfort, there’s something magical about her process.
For anyone looking to spruce up their interiors, take a page from her design diary—elevate functionality, use heartfelt accents, and never shy away from mixing trends with tradition. Who knows—you might just end up creating something as memorable as Simone’s designs!
And if you’re in Mumbai, drop by her store. Trust me, it’s worth it.
FAQs about Simone Arora
1. What is Simone Arora known for?
Simone Arora is a celebrated luxury designer in India known for her brand SIMONE and her work as the creative head of D'Decor. She’s the queen of blending comfort, elegance, and storytelling in interior design.
2. What is the unique selling point of the SIMONE store?
SIMONE is unique because it combines global luxury with Indian authenticity. From hand-picked furniture pieces to timeless collectibles, her store offers a curated experience unlike anything else in South Mumbai.
3. Is Simone Arora’s design sustainable?
Absolutely. Simone often incorporates eco-friendly items and materials, focusing on long-lasting quality and curated designs.
4. Who inspires Simone Arora?
Simone draws inspiration from her artistic family, travel experiences, and cultural destinations like Lake Como, Paris, and Moscow.
5. How did Simone enter the world of luxury interiors?
Simone’s entry into design began with her extensive work at D'Decor, followed by her desire for creative independence, which led to the launch of the SIMONE brand in 2014.
DISCLAIMER: The information provided above is gathered from various websites and social media channels. The accuracy of this information cannot be fully guaranteed.
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